Changing Demographics Impact the Market

Realtors from across the country discussed changing home buyer demographics that impact the housing market during the recently concluded 2014 Realtors Conference & Expo.

Among primary residence home buyers, the demographics have shifted dramatically, especially among first-time home buyers, whose share of the market has dropped to its lowest level in decades, said Jessica Lautz, director of member and consumer survey research for the National Association of Realtors (NAR).

Adult Millennials, those aged 18 to 33, were a popular topic of panel discussion. In 2014, Millennials saw 60 percent better job growth than the U.S. overall, and a drop in unemployment to 6 percent. This growth, along with improved economic opportunities, should encourage Millennials to form households and buy homes in the coming years.

Millennials are the largest generation of people in the U.S. and represent 60 percent of first-time home buyers, said Jonathan Smoke, chief economist for They are also more likely than any other group to purchase a home in the next year.

Tightened inventory, difficulty receiving credit, and lower than average salaries have kept many of Millennial buyers out of the market, but most economists see that as a temporary setback.

"It's not that young people don't want to purchase homes, it's that they are delaying the purchase," said Lisa A. Sturtevant, vice president of research for the National Housing Conference. Many of the reasons Millennials are not forming households or making purchases are economic; so as the economy improves, we should see this group become more of a force in the housing market.

Smoke said it's a misperception that Millennials are not already participating in the market.  Millennials "represented 37 percent of home shoppers this summer, and over the next 5 years, this generation will make up two-thirds of household formations," Smoke said. "Between June and September 2014, over half of adults aged 21-34 visited real estate websites or mobile apps. And this is the cusp - get ready for the millennial wave to drive the housing market for decades."

Another group that will be competing with Millennials for dominance in the housing market is baby boomers. Sturtevant added: "With Millennials searching for new homes, baby boomers downsizing, and groups with historically lower incomes all entering the market, an increased demand for smaller, less expensive homes will begin to emerge."


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